Trident Seafoods is the largest vertically integrated seafood harvesting and processing company in North America. Trident is a privately held, 100 percent USA-owned company with primary seafood processing operations and fleet support in twelve Alaska communities. Trident's global operations produce finished wild Alaska seafood products in 6 countries and its sales teams serve customers in over 50 countries. Trident employs approximately 9,000 people worldwide each year and partners with over 5,400 independent fishermen and crewmembers. Species harvested and processed by Trident include virtually every commercial species of salmon, whitefish, and crab harvested in the North Pacific and Alaska. The global supply chain also includes cultured and wild species from a network of trusted sources worldwide.

Follow Trident on the Web at www.tridentseafoods.com or on social media on Facebook, Twitter, Instagram, Pinterest, YouTube or LinkedIn

Summary:

Are you a digital communications guru with experience building corporate social media strategies that focus primarily on promoting people, purpose and impact? Are you passionate about the role technology plays in driving more consistent and meaningful internal and external communications? Do you have a passion for wild Alaska seafood and the people who help make Alaska's fisheries the most sustainable on earth?

At Trident Seafoods, we're on a mission to responsibly share wild Alaska seafood with the world, and our Corporate Communications function is hiring a digital communicator and social media manager who can help tell that story. With the primary aim of enhancing and amplifying Trident's corporate brand reputation, you'll partner closely with internal stakeholders and external agency partners to build, manage, measure and refine Trident's corporate social media strategy.

We're looking for a creative, data-loving, process-driven individual who is passionate about developing and managing B2B and B2C organic and paid social media strategies. You understand the value of establishing a strong corporate brand identity through top-of-funnel messaging and storytelling, and you don't shy away from digging into metrics and altering strategies and tactics as necessary. A storyteller and communicator at heart, you understand what it means to reach the right audience on the right platform at the right time.

As a member of Trident's Corporate Communications function, your primary duties will entail partnering closely with key internal and external stakeholders to develop and execute a social media strategy that supports Trident's corporate brand objectives. This is your opportunity to help build something from the ground up and ensure we're consistent with how Trident shows up on a variety of internal and external communications channels.

This position reports directly to Trident's Senior Director - Corporate Brand Communications.

Essential functions (responsibilities, tasks, supervisory needs)

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Corporate Social Media Strategy
  • Help build and execute a compelling corporate organic social media strategy aimed at amplifying and enhancing Trident's reputation as a responsible steward of our oceans and the communities we operate in
  • Ensure Trident's corporate social media channel strategy is aligned to the company's broader business objectives
  • Act as the primary relationship manager of the company's external social media agency of record
  • Manage the company's day-to-day community management efforts, refining and improving community management processes where opportunities exist
  • Define and manage social media, influencer planning and activations to drive product and brand awareness.
  • Develop a social media listening strategy that will help monitor Trident's online reputation and inform future content opportunities
  • Oversee a cross-functional social media review team by leading monthly internal review and collaboration sessions
• Social Media Performance
  • Develop a corporate brand activation calendar, taking into consideration key holidays and observances, budget, ROI, and overall communications objectives
  • Effectively communicate strategic priorities and learnings across the organization
  • Be the point person for receiving, assessing, and trafficking approved responses to online questions and comments
  • Provide regular assessments of content performance and channel growth based on agreed upon KPIs
• Communications Technology and Analytics
  • Help identify KPIs and develop monthly/quarterly dashboards for monitoring the effectiveness of Trident's internal and external communications efforts.
  • As a "Digital Champion," you'll take the lead in ensuring the Corporate Communications function is getting the most out of its current communications technology stack.
  • Identify strengths, weaknesses, opportunities and threats (SWOT) as related to Trident's current communications technology stack.
• Global Communications
  • Lead the integration of the corporate social media calendar to deliver against our corporate brand objectives
  • Act as the global crisis communications support for all external digital channels
  • Develop and refine digital personas to enable customized and targeted content through effective global campaigns
  • Design engaging social content that positions Trident at the forefront of current trends, social observance days, current events and other globally relevant happenings.
  • When quick turnaround content is needed, able to quickly develop appealing written and visual content and manage review and approval processes with subject matter experts before publishing
  • Establish metrics and reporting mechanisms to monitor corporate brand awareness and sentiment expressed across our digital channels
  • Monitor channels such as GlassDoor, Indeed and other employee feedback platforms and provide recommendations that amplify our employer brand.
  • Make recommendations and source or develop content that shows the depth and breadth of Trident's people and operations
  • As a member of the company's corporate communications team, offer website support by helping shape how the company leverages its website News and About Us sections to better tell the Trident story

This is a salaried exempt position with an annualized salary range of $120k to $160k.

Trident Seafoods offers a comprehensive and quality benefits package. Full time employees may be eligible for discretionary/performance-based incentives, medical, dental and vision insurance plans, optional HRA/HSA, telemedicine, employee assistance and wellness programs, long-term disability, basic life and AD&D, and 401(k) with a company match, vacation, sick time, 10 paid holidays each year, and paid parental leave. For full-time employees, the initial vacation benefit starts at 10 days per year, adjusted commensurate with relevant experience, and 7 days of sick leave per year (9 in Seattle), accrued bi-weekly. Commuter and transit programs are also available.

Required Qualifications (education, years of experience, KSAs)

• A minimum of 8 years of experience in social media, communications, Public Relations (PR) or an online community management role.
• A bachelor's degree in marketing, communications, journalism, business, or a related field, or the equivalent combination of education and years of experience.
• Experience partnering with cross-functional teams and agency partners
• Experience developing global social and digital plans and campaigns
• Agency management experience
• Some experience creating and managing paid social campaigns
• Experience using Photoshop, InDesign, Illustrator, Canva or other similar programs to edit content and create basic social media content that falls outside the scope of work commissioned by external agency partners
• Experience with supporting or helping establish a communications tech stack is preferred

Preferred Qualification

• Experience with supporting or helping establish a communications tech stack
• You're a strategic thinker who is able to connect the corporate big picture to the company's commercial results and marketing actions. You dream differently to creatively solve problems
• You're able to create an inclusive, collaborative environment with cross-functional teams
• You problem-solve quickly and enjoy taking initiative in a constantly evolving and sometimes ambiguous environment
• You're a process-driven change agent
• You're passionate about communications (verbally and visually) and how to articulate the brand/corporate vision to internal and external teams
• You're curious about consumer trends, popular culture and social media best practices
• You're a highly proficient communicator who can distill complex material into actionable insights and takeaways to drive decisions both verbally and through presentations
• You're a self-starter who loves diving headfirst into opportunities to solve new challenges
• You're a curious thinker who isn't afraid to try new things
• You get energized at the thought of being part of a team that's building an entirely new communications function for an industry-leading company

Work authorizations:

• This position is not eligible for immigration sponsorship